Communications and Society blog: By and for students in Marist COM 201

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Swiffer Commercial

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Commercials for cleaning supplies always show women doing the cleaning, I have never seen one with the man cleaning.  This commercial for swiffer is another example of that.  It shows the woman or wife doing the grocery shopping and cleaning with the Swiffer, reinforcing the idea that the woman’s role is to do housework and the man works outside the home.

It also brings up the idea that women can be easily won by using a romantic song.  The commercial shows the woman’s old mop and broom “singing” “Baby Come Back” to try to win her back so that she uses them instead of the new Swiffer.

Written by jenniferabbey1

October 28, 2009 at 10:25 pm

Posted in Uncategorized

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