Communications and Society blog: By and for students in Marist COM 201

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Mercedes Commercial: Beauty and Brains

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Our society has been conditioned to think of blonds as typically less intelligent than others. Especially blond women. This commercial could have used a male brunette to get the point across just the same, but Mercedes chose to cast an attractive blond-haired woman for the role, knowing that viewers would make the connection to the stereotype of a dumb blond.  To me they are basically saying that beauty means nothing without brains when it comes to cars, just like women.

http://www.youtube.com/watch?v=l38blGqVeHc&feature=related

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Written by patmcd4

October 29, 2009 at 12:27 am

Posted in Uncategorized

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