Communications and Society blog: By and for students in Marist COM 201

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A New Form of Advertising

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I found this article from the New York Times about some new ways that marketers are trying to reach people.  After talking about the example of advertising on your facebook or twitter, I found it interesting how this will be another new revenue stream.  I’m not too sure how this will work, at least in the near future, because it appears most of the shows will not be too appealing to many people.  However, if this idea grows, it could become something huge with new shows and programs online.   One major thing I took from this article was the quote that marketers, ” feel compelled to find new methods to reach consumers in an era when the traditional media are losing eyeballs, ears, hearts, minds and perhaps other body parts to the Internet.”  It will be interesting to see how this new method works out.

http://www.nytimes.com/2009/11/24/business/media/24adcol.html?partner=yahoofinance

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Written by robertwilliams5

November 28, 2009 at 6:42 pm

Posted in Uncategorized

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