Communications and Society blog: By and for students in Marist COM 201

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Selling Out To Sell?

with one comment

Recently in class we discussed the use of popular songs in commercials.  It is possible to “break” a band if their song is used in a popular commercial.  For instance, Ingrid Michaelson’s song “The Way I Am” was featured on a 2008 holiday Old Navy commercial and the iTunes  sales on the song increased significantly.   I personally believe that this is a great way to get promotion for an artist that is up and coming.  However I am extremely disappointed when songs that have been around for years by classic  bands are used.  For instance, The Beatles is considered one of the greatest groups of all time, yet their songs are now used, and often incorrectly used, in commercials.  Their song “Come Together” is currently featured in a Macy’s ad depicting numerous designers “coming together” to have a meal in the store.

The original purpose of the song was to call people together to vote and encourage involvement in politics in the late 1960’s.  I believe that this does an injustice to the song and even possibly discredits The Beatles.  As I personally consider them the greatest band of all time, it is disheartening to see their meaningful words used in a commercial setting.

Another commercial that does this is a new “Wii Fit” ad that uses The Beatles’ song “Revolution” to promote healthy exercising.  Unfortunately I was unable to find the ad on youtube, but it s another instance of misuse of a classic song to sell a product.

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Written by rocknrollqt0808

December 4, 2009 at 8:49 pm

Posted in Uncategorized

One Response

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  1. The Beatles don’t even own the rights to their songs anyway, the last time I checked. I don’t think the Michael Jackson estate owns them anymore either, but someone else does.

    nfugitt

    December 5, 2009 at 3:59 am


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