Communications and Society blog: By and for students in Marist COM 201

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AOL transforms into Aol.

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AOL has gotten rid of its outdated yet classic triangle AOL symbol. Instead, it will be replaced by Aol. (complete with the period) and will be finished with hundreds of different backgrounds. They realize that being outdated in the internet industry is already one strike against them so they need to look to marketing for a revival in their industry. They hope that with their new marketing strategy it will appeal to users an element of surprise and difference from what they have been used to with the old AOL logo.

http://www.nytimes.com/2009/11/23/business/media/23adcol.html?_r=2&ref=media

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Written by x3dewittx3

December 14, 2009 at 4:54 pm

Posted in Uncategorized

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