Communications and Society blog: By and for students in Marist COM 201

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Seed to stop selling Ads in their Magazine

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Seed, a science publishing site, has decided to stop selling ad space within its magazines. They say the ad world is too punishing and in way too much trouble. Instead, it is going to publish less frequently and introduce premium online content in response to rising costs. The future of the magazine is still unsure, but the CEO wants its readers to understand that advertising holds no value in his magazine and is unappreciated by his readers. Therefore, he hopes to gain respect of his clients by not posting such unneccessary information within the pages of his magazine.

http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3idf30b42a15c2d86a20d8be399c0f0807

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Written by x3dewittx3

December 14, 2009 at 5:24 pm

Posted in Uncategorized

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