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Death of the Newspaper

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Gannett Selling ‘Honolulu Advertiser’ to Rival ‘Star-Bulletin’


Published: February 26, 2010
HONOLULU The parent company of the Honolulu Star-Bulletin on Thursday announced it was purchasing longtime rival The Honolulu Advertiser, the largest newspaper in Hawaii.

Oahu Publications Inc. said it will acquire the Advertiser, its Web site, non-daily publications and an interest in from Gannett Co. The Advertiser, one of Gannett’s larger newspapers with a daily circulation of 130,000, was founded in 1856 and purchased by Gannett in 1993.

The sustainability and necessity of paper newspapers has come into question in recent years especially with the advancements in news media and its ability to distribute information to a mass audience far faster than a newspaper. Due to this newspapers have been cutting costs and many have been forced to close or as in this article be purchased by a competitor. The Star Bulletin and Honolulu Advertiser had consistently battled over a relatively small market base of only about a million people. As mentioned in the article other similar sized cities like Denver and Seattle have been reduced to only one major newspaper. With the immediate news availability available to consumers today, newspapers are becoming more obsolete and unnecessary. It is unfortunate to journalism majors in a way but also provides a lot of other opportunities within the online realm. Many major newspapers have as many online readers as actual newspaper consumers.
As the move to more online and technology based news, newspapers have been forced to make cutbacks in their print journalism. It is unfortunate that Honolulu lost a newspaper, but with the limited requirement for newspapers, competing outlets wasn’t a possibility any longer. Hopefully journalism can flourish in its new headquarters on computer, TV, and cell phone screens across the world as it did in print media.

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