Communications and Society blog: By and for students in Marist COM 201

Just another WordPress.com weblog

Dominos Interesting Advertising Twist

leave a comment »

When advertisers try to sell us a product they focus on all the great things that their product does or is. Dominos pizza took a new twist on this.

They have recently been airing commercials that features hidden camera work and such that completely bashes their product saying this such as the pizza tastes like cardboard.

Taking these criticisms they show how they plan to improve their product. They even revisit some of the people who were in the hidden camera studies and ask them to reevaluate their new product.

This is a pretty bold move on behalf of Dominos. It is rare that a company is willing to bash their own product in order to rebuild a reputation.

It seems to have worked though. Dominos reports that their fourth quarter profits have more than doubled last years.

See the commercial here: http://www.dailyfork.com/2010/01/commercial_of_the_week_dominos_1.php

See the news segment here: http://abcnews.go.com/WNT/video/dominos-scraps-recipe-doubles-profits-10003935

Advertisements

Written by colleenkopchik

March 8, 2010 at 3:49 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: