Communications and Society blog: By and for students in Marist COM 201

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In-Game Advertising

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Recently, we have been spending a lot of time in class talking about the meanings behind advertisements and their methods. Most of our talk, as in last class, has been focused on how effective an advertisement is and to what audience is it appealing to. However, a few sessions ago we spoke of some of the changes that advertisers have been forced to endure do to a switch in media agendas. With digital recording devices and websites like Hulu, we as viewers don’t have to sit down on Thursday night to watch our favorite television programs. For this reason, advertisers are starting to look to other possible mediums to promote their messages.

Around 2005, video games became a valuable source for advertising. The video games maintain a strong audience of both male and females between the ages of 12-34. Because of this, advertisements have been injected directly into the video games themselves; giving gamers almost no option but to engage in the ad. Obviously this is a very clever way to promote a product or service, but I’m not sure how much I like the idea of getting bombarded with ads every time I go to play Madden NFL. One thing to think about is how the money gained from selling ad space will support the production of the actual video games. On the other hand, many of us go to the internet or use DVRs to escape commercials, and now they are pumping them into our video games!

Post how you feel about this trend of in-game advertising, and if you have ever been effected by it. Do you support it, or disapprove?

Check out this link for more info:

http://www.gamasutra.com/view/feature/3927/emerging_issues_in_ingame_.php

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Written by jonosullivan

March 29, 2010 at 7:01 pm

Posted in Uncategorized

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