Communications and Society blog: By and for students in Marist COM 201

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Nike’s Tiger Ad

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Last Thursday Tiger Woods made his much anticipated return to professional golf.  After spending the last several months hiding from the general public, he was back where he belonged- Augusta National vying for the green jacket and his place in history for the fifth time.

A few days prior to Tiger taking to the first tee, Nike launched a controversial, and straight up bizarre commercial featuring Tiger Woods.  The advertisement features a stoned-faced Woods in black and white.  The voice over of the ad is Tiger’s father, Earl.  Earl passed away just under four years ago and was an intricate part of Tiger’s upbringing.  The voice over is said to have come from a documentary produced several years ago and has nothing to do with Tiger’s recent affairs.  Earl, in the commercial, asks his son, among other things, what his thinking was and if he learned anything.

The commercial certainly catches the viewers attention and raises some questions.  Many believe that it was an excellent advertising campaign on the behalf of Nike to use Tiger’s recent off the course problems and market it.

Nike is one of the few companies that has stayed with Tiger through his distracting issues.  You can view the full commercial below.


Written by london1089

April 15, 2010 at 8:24 pm

Posted in Uncategorized

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