Communications and Society blog: By and for students in Marist COM 201

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Magazines, The Power of Print

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While flipping through one of my favorite magazines, I came across a glossy picture of Michael Phelps, opposite from an advertisement his picture was promoting. It said in bold lettering, “We surf the Internet. We swim in magazines.” Clearly using water related puns, his picture was to promote “Magazines, The Power of Print.” The essential message of the advertisement is here in this video.

In a global community constantly inundated with technology, the Internet seems to be the driving force, under the assumption that it will wipe out all other forms of technology. But what if we adapt, just like we have done with previous technology? Can we simply make room for the Internet along with our forms of media, or is it just to large to contain? What about the future of perhaps the less common forms of media, such as print. Will newspapers and magazines continue to be printed five, ten, or fifteen years from now if we can obtain the same information from the Internet? This company seems to think so, and bolster their argument with statistics of magazine growth, but is it all realistic?


Written by maryroth90

April 26, 2010 at 2:05 pm

Posted in Uncategorized

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