Communications and Society blog: By and for students in Marist COM 201

Just another weblog

New Kleenex Commercial: More Harm than Good?

leave a comment »

While watching Desperate Housewives on the Lifetime network, I viewed a newly released commercial for the latest Kleenex “disposable towels”.  I think it is important to note that I saw the commercial during this particular show while being aired on the “Wifetime” network; the majority of its viewers are women who are either wives or (stay at home) mothers.  Upon seeing this commercial, you can definitely understand that Kleenex was hoping to target this type of audience.

However, I cannot help but wonder if this commercial is doing Kleenex more harm than good.  As everyone knows, our society has recently made genuine efforts to take part in the Green Movement by creating environmentally friendly products.  Popular brands like Clorox have released products that are less harmful to the Earth yet still manage to work effectively.  Because our society has been focusing greater attention on products that do not waste materials, Kleenex might have hurt their brand by creating this product and commercial.  Wives and mothers are also more likely to purchase environmentally friendly products over those considered wasteful, which gives them a reason to reject this new Kleenex product.

I think that if Kleenex wants to market this new type of “towel” than they should focus on creating a disposable towel that is either biodegradable or made of reused and recycled materials.  Obviously people continue to use tissues every day, but as seen in the commercial you have the alternative of using a cloth towel that can simply be washed and used again.  As a participant and believer in the Green Movement, I think that this product would cause more waste; therefore I will not use it but instead continue using towels that can be washed and reused over and over. How do you feel about it?
Kleenex Disposable Hand Towels


Written by Meghan Carroll

May 13, 2010 at 4:57 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: