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iTunes and Their Control Over Music

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iTunes has become unanimously known as the go-to online music store. Sure, there are other options such as amazon Mp3, rhapsody, napster, and others, but iTunes is by far the most popular and widely used. This can be credited in part due to the popularity of iPods, macbooks, and apple products in general. iTunes burst on to the scene at what seemed like the perfect time when illegal downloading and piracy was at a peak. iTunes provided a fresh and even enjoyable new experience to legally download music; either 99c per song or $7.99 – $11.99 per cd. Since iTunes launched in January of 2001, the program has developed new additions and undergone drastic changes with over 9 editions of iTunes – it always seems like as soon as I download iTunes 9, the next day iTunes 9.0.1 comes out. Some of the additions to iTunes include an application store for iPod touch, iphone, movies, tv shows, games, podcasts, audiobooks, even iTunes U where professors upload their lectures and make them available for students to download.

However as iTunes has progressed it appears the consumer and average music listener is at a disadvantage. A new agreement with record labels was reached this past January allowing iTunes to raise their prices of singles (one song) from 99c to $1.29. There’s also the new option to sell songs for 69c, but obviously no good songs (or any worth buying) are sold for 69c. Many iTunes users are upset with the price increase but still continue to purchase songs for the increased price. Online music sales have skyrocketed in the past 5 years, and actually purchasing a tangible cd from BestBuy or Target has become obsolete. The main question I have is when will the price increases stop? Next year will the songs cost $1.5o? Will they continue to increase until people stop buying them? It appears that although iTunes helped the music industry when piracy was at its peak, it has since hurt the music industry by raising prices and causing many to once again purchase music illegally.

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Written by anthonyfilocamo

May 18, 2010 at 9:00 pm

Posted in Uncategorized

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