Communications and Society blog: By and for students in Marist COM 201

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Controversial Commercials in Advertising

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There have been numerous controversial commercials on television that spark an interesting debate. In terms of entertainment and what is politically correct, where do you draw the line? Sometimes the commercials that push it to the limit are the most effective and get the most publicity and attention. Taking risks in advertising can most certainly pay off, but it is a delicate balance because if you push too far there will be consequences and if you don’t push far enough you won’t make an impact. A good commercial is one that stays in your head and there are numerous techniques advertisers use in order to do so. For example, several months ago there was a Super Bowl ad that caused a great deal of controversy throughout the media.

Both sides of the argument are presented in this video.


Written by katevogs614

May 19, 2010 at 9:05 pm

Posted in Uncategorized

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