Communications and Society blog: By and for students in Marist COM 201

Just another weblog

“The End is Near for BlackBerry’s Trackball”

leave a comment »

The BlackBerry trackball, which was introduced in 2006, has always had problems. It collects dirt, dust, and whatever else falls into it. Still millions of BlackBerry users love this devise. In 2008 Tony Naftchi lost his job as a finance manager and started This is currently an extremely popular website. BlackBerry addicts pay $30 a pop for Naftchi’s replacement trackballs. Today this track ball faces obsolescence. The last of the trackballs will go into BlackBerry’s Tour model. Subsequent versions feature track pads, which have an optical sensor. By 2013 trackball shipments will cease altogether. Naftchi will still be fixing old trackballs even after production is ceased.

Although future BlackBerrys will feature new and improved trackpad sensors, many people will still cling to the dated technology. For people that are freaking out about their beloved trackballs, it is important to remember that nothing ever goes away entirely.  It is also important to point out how after losing his job, Tony Naftchi was able to see a gap in the market and fill it. Lucky for Naftchi, websites such as Amazon and EBay make it possible to find absolutely anything you are looking for.


Written by knconte1

May 20, 2010 at 3:33 am

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: