Facebook = Higher SNL Ratings
I haven’t tuned in to watch a full episode of Saturday Night Live probably since Will Ferrell left the show close to 8 years ago and I don’t think I’m alone. In recent years ratings for the 35 year-old sketch have significantly dropped and some are even questioning how much air the show can still breathe into NBC’s Saturday night lineup. But over the weekend, with help from the ever so popular Facebook and 88 year-old comedian Betty White, SNL has attracted their highest ratings in close two years.
According to this CNN report, a Facebook group of over 500,000 members helped to convince long time comedian Betty White to finally host the show after decades of refusals. Her appearance, along with guest spots from many SNL alum, helped last Saturday’s show become one of the most successful in years, and put a little life back into the dying sketch show. This success represents the benefits that Facebook can bring to all. Something that first started as a place for college kids to meet each other has now turned into a billion dollar business that transcends all mediums. Companies and networks are now beginning to use the social networking site to promote a variety of different things and gain revenue. Facebook has proven that it can assist in almost every area whether it be social, academic, or media based. No matter how distracting the site may be (it has definitely already wasted a number of years of my life) it seems that it is here to stay for the long run, and may soon take over our lives all together.