Communications and Society blog: By and for students in Marist COM 201

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Slanket vs. Snuggie

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The Slanket was actually first but because of the way Snuggie marketed their product they have been getting more business. I find it interesting that Snuggie took everything including the font of the Slanket. I had no idea that the Slanket existed and i do own a Snuggie. Snuggie advertised themselves all over TV and offered other gifts with the purchase of a Snuggie. Also, Snuggies are about half the price of the Slanket.


Written by ajscherba

May 20, 2010 at 4:49 pm

Posted in Uncategorized

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