Communications and Society blog: By and for students in Marist COM 201

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The Internet’s Effect on The Music Industry

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A few classes back we discussed how perhaps our world is both diverging and converging as far as technology goes.  We now live in a world where the mass media and grass-roots(like YouTube) are intertwined. As a result of the convergence the Music Industry has been greatly effected. In class we spoke about how Justin Bieber is a great example of this. He became famous through the exposure of his singing videos posted on YouTube.  Another example is one of my favorite artists – Lily Allen.  Her music on MySpace and YouTube brought her fame. The article that I found is Titled “The Internet’s Effect on The Music Industry”, and it gives a more detailed discussion on the changing of the music industry as well as a video clip.  It talks about both the positives and negatives that come along with this shift, as well as how society has adapted to it.  The internet has allowed new artists to be found like Lily Allen and Justin Bieber, and is has made the world a smaller place. Consumers are now in control of the music industry and artists can directly connect with fans through social networking sites such as twitter! “Until the internet came along, record label company’s controlled whether an artist would make it or not in the music world. They dictated the rules, wrote the contracts, chose the artists, fixed the prices.The Internet changed all of that, it created a medium for artists to get their music out directly to the world and to build up fans”.  While artists may not make as much money from record sales as they would have in the past- they are still making a living from concerts, media promotions, merchandise, etc.

Written by laurenfitzpatrick

May 20, 2010 at 3:44 am

Posted in Uncategorized

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