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The print-magazine industry is hurting. This is no mystery to anyone. Whether it’s Esquire releasing an augmented reality issue or Playboy releasing a 3D centerfold, magazine publishing companies are searching for a fresh exciting concept to attract and maintain readers. What’s the next foray to surge readership? Facebook.

Soon enough, you will be able to purchase subscriptions to your favorite magazines through Facebook Pages and in the newsfeeds of users starting in July or August.

Ad Age claims that the subscription will allow users to share the articles with their friends too.

I think this is a great idea for magazine publishing companies. After all, in the not-to-distant future the age of print magazines will cease to exist. This idea of converging print magazines with Facebook is brilliant. Checking Facebook is getting as routine as checking your e-mail. So why not include magazine subscriptions?

I also like the idea of sharing articles with your friends. This idea ties right in to participatory culture. Not only does it make it easy for people to share cool articles with their buddies, but it also boosts advertising for whatever magazine the user is subscribed too. This makes logical sense seeing that people post links to articles on each other’s Facebook pages anyways. The publishing companies are capitalizing on a practice that users already partake in.

How do you see this move influencing the future of magazines?

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Written by Ryan Rivard

May 21, 2010 at 6:54 pm

Posted in Uncategorized

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