Twitter to Replace Opinion Polls?
According to studies done by Carnegie Mellon University, Twitter has the potential of becoming the next big opinion poll. Over the past few years, Twitter skyrocketed in popularity, especially among celebrities and their fanbases. With over seven million tweets a day, Twitter’s traffic is greater than that of some already established polls such as pollster.com.
While I understand the convenience of polling Twitter users, I do not think Twitter should be placing any opinion polls – not seriously, at least. There are polls currently being taken, but they don’t hold real significance in research. I feel like if Twitter were to become an established opinion poll, a sense of legitimacy would be lacking. There are talks about it becoming a possible poll for future elections, but I think that a line must be drawn for more pressing issues. Social media is a developing resource and proves to be extremely powerful in many cases. However, I cannot imagine Twitter becoming the next accountable research poll any time soon.