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Betty White: as big as the 2008 election!

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What’s the deal with Betty White?  A few weeks ago, all I knew about her was that she was an old lady actress.  I kind of knew what she looked like and that she had been on some “old people shows” but that was about it.  So when my friends announced last Saturday that they wouldn’t be going out that night because Betty White was on Saturday Night Live, I was intrigued.  What did my friends know about her that I didn’t?

I actually watched almost the entire SNL that night, which is unusual because usually I don’t find it funny.  But Betty White was hilarious.  She wasn’t the average old, dry comedienne that I expected.  SNL put her in skits where she used foul language, dirty humor, and unexpectedly edgy situations.  And at the beginning of the show, she announced that she had actually decided to host SNL because of a Facebook group.  I had no idea that there was this whole community dedicated to Betty White.

During election years, SNL often gets high ratings.  But “The 88-year-old actress’s guest-host gig on NBC’s “Saturday Night Live” appears to have delivered the show its biggest audience since its election-year heights.”  This one episode was wildly successful.  She drew in 66% more viewers than did the episode that aired exactly one year ago.

Read about the stats

It’s interesting to see that the coolest person in the media last weekend was an 88 year old.  What does that say about our culture.  Are we possibly starting to value humor and quirk over youth and beauty?  Maybe just for one weekend.

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Written by mlamorte

May 22, 2010 at 11:17 pm

Posted in Uncategorized

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