Communications and Society blog: By and for students in Marist COM 201

Just another WordPress.com weblog

Former NY Times Design Director Bashes Magazine iPad Apps

leave a comment »

Despite all the talk of newspapers and magazines soon to become extinct in their tangible forms due to the increase in web publication, various magazine apps designed especially for the Apple iPad have been a failure, at least according to former New York Times design director, Khoi Vinh.

Vinh called the apps “bloated and user-unfriendly,” and said that their failure is due in part to the “tired pattern of mass-media brands trying vainly to establish beachheads on new platforms, without really understanding the platforms at all.”

Vinh downloaded the iPad app for the New Yorker magazine, and complained that it took too long to download, cost him money although he is already a paid print subscriber, and it useless without Internet access. He also criticized an Esquire magazine app, noting that it leaves him unable to link to other sources about it, leaving “the world outside just a rumor to be denied.”

Who is to blame? According to Vinh, magazine publishers have done a horrendous job of making the digital transition, and Adobe for “doing a tremendous disservice to the publishing industry” by making these magazine translations into iPad apps far too literal and bland.

http://gigaom.com/2010/10/27/magazine-apps-for-the-ipad-bloated-and-unfriendly/

Advertisements

Written by brennamckinley

November 19, 2010 at 5:43 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: