Courting Women, Playboy TV Puts Emphasis on Intimacy
“Playboy TV” is now turning into “TV for 2”. Viewers are making Playboy “put some of their clothes back on” because there has been a drastic decline in entertainment revenue for Playboy. In the past, the Playboy TV subscription consisted of shows that were too conservative to be considered pornography, but too raunchy to appeal strongly too women. By conducting research and focus groups, Playboy has come up with a new subject of entertainment called Intimacy. This television subscription will focus on “the couple” and how to achieve greater intimacy. The founder of the company, Hugh Hefener, has long resisted the obvious way of competing with the Internet by going more “hard core”; therefore he is forced to pursue a new path and see if the new idea will take off. This is a perfect example of how the audience shapes what producers put into the consumer world because obviously if no one likes the idea, they aren’t going to subscribe to it. Instead of competing with other pornography producers by making Playboy more explicit, they have created a new subject that will probably be less offensive to a lot of people. Who knows if this knew Intimacy idea will flourish, but what I do know is that there is a much smaller chance that the government will file lawsuits against it compared to creating a more explicit Playboy. Personally, I think it is a good idea because the media, television entertainment in particular, has become so predictable that viewers are looking for and need a new form to catch their eyes and keep them entertained. This intimacy series will not only draw in male viewers, but female viewers as well. Males will no longer have to watch sexual shows or movies by themselves, now both the male and female in the relationship can enjoy a show that satisfies both their needs and wants at the same time.