Communications and Society blog: By and for students in Marist COM 201

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Commercials…Now Ear-Friendly

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One of the most annoying things about watching television is commercials. They interrupt us for what seems to be a thousand times in one sitting. But what makes commercials even more annoying is when they suddenly get really loud and you have to rush to get the remote to lower the volume. The FCC gets thousands of complaints each year about commercials that are much louder than the television shows in which they appear. However, this is no longer going to be a problem. Our government has just passed a law to stop loud commercials. Congress approved the Commercial Advertisement Loudness Mitigation (CALM) act. “This bill calls upon the FCC to adopt new industry sound regulations in 2011 and enforce them beginning in 2012.” The United States is actually not the first to impose this act. Countries like Britain, France, Russia, Israel and Australia already do.  The volume is going to be restricted to a level calculated that takes into account speech volume, high and low tones and sound spikes. “Before if there was a single loud sound, such as an explosion, in that show, the surrounding ad could be cranked up to that same level.” I personally am pretty excited about this new law and won’t ever have to rush for the remote again.

Man reacts to loud noise

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Written by courtklop

December 11, 2010 at 10:33 pm

Posted in Uncategorized

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