Communications and Society blog: By and for students in Marist COM 201

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Celebrities Dying for a Good Cause

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Recently, certain celebrities participated in a charity event which required them to sacrifice their social networking life. “Keep a Child Alive” organization raised money by asking that people to donate money in order to let celebrities, such as Kim Kardashian, get back to their online social life. During this past weekend, Kim and Khloe Kardashian were willing to give up their ability to communicate through sites like Facebook and Twitter until enough money was raised for HIV/AIDS. They were able to raise over one million dollars.

This showed me that social networking can be beneficial and can be used towards helping people in need. Those that donated to this organization were able to help raise money for people all around the world fighting incurable diseases while simultaneously speeding up the process of getting their favorite tweeters back on the network. This event also proved that people are willing to donate money, that they most likely wouldn’t have spent had it never occurred, to continue their parasocial relationships with the celebrities online. In one short weekend, 1 million dollars can now be put towards saving kids’ lives and this was not without the help of social networking and generosity of famous stars.

Here is an advertisement that launched the event:


Written by daniellep

December 15, 2010 at 12:05 am

Posted in Uncategorized

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