Communications and Society blog: By and for students in Marist COM 201

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It’s beginning to look a lot like Christmas… or is it?

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The Target Lady began appearing in Christmas commercials as early as mid-November.

With Christmas just around the corner, I thought it was important to assess how the media is now responsible for jumpstarting the Christmas spirit in our society.  Sure, it may be colorful mugs of hot chocolate by the fireplace or coming together as family to trim the Christmas tree.  Yet, the holiday season doesn’t start without the media saying so.  It first begins during the week of Thanksgiving, when radio stations begin discussing their annual playlist of Christmas music and news channels report on the annual Black Friday sales.  Christmas is in full bloom, however, the moment Santa Claus parks his sleigh right in front of Macy’s during the Thanksgiving parade.  From there, there is not a single commercial on TV that doesn’t feature red and green of some kind.  Foods in the grocery store are holiday-themed.  Radio stations (such as my local B101) play Christmas music nonstop.  TV shows feature special holiday episodes as stores are decked out promoting gift ideas for the whole family.

While I am no Grinch or Ebeneezer Scrooge, I find this completely ironic.  The holiday season is meant to be about coming together with friends and family and celebrating together.  As much as it may sound like an excerpt from an episode of 7th Heaven, it is true.  At this point in time, Christmas has been turned into yet another way for the media to get involved and hock as much bogus stuff to the masses as possible.  It may be fun to sit around watching Christmas TV specials or browsing your local mall.  However, it’s important to feel festive when YOU want to feel festive.  Get into the spirit by decorating the Christmas tree or throwing on your ugly sweater.  Just because Pillsbury and Crest White Strips show you what Christmas is about in their commercials, doesn’t mean it’s that time of the year again.

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Written by michaelbernardini

December 18, 2010 at 3:39 pm

Posted in Uncategorized

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